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Double awards for Peugeot

Created on 02/04/2020 @ 08:31

The all-new Peugeot 208 and 2008 SUV have both received the 2020 Red Dot Award in the ‘Product Design’ category.

Both models impressed the international jury with their sporty exterior designs and outstanding craftsmanship and beat over 6,500 products submitted.

This is the sixth time that PEUGEOT has taken the top spot in the product design category.

The 208 now boasts a striking new design, which impressed the panel of experts with its’ elongated lines and sporty look.

The model’s interior also features a futuristic digital 3D instrument cluster, available as standard from Allure trim upwards. This feature forms part of the innovative Peugeot 3D i-Cockpit®, which also includes a sporty, multifunction steering wheel and a 7 or 10-inch capacitive colour touchscreen, depending on trim.

The 2008 SUV impressed the jury with its vertical LED daytime running lights, which give the vehicle a sabre-toothed and instantly recognisable look.

The shape of the new SUV features assertive triangular lines, ensuring that the design remains consistently vibrant from the front to the rear. The rear of the model boasts a gloss-black connecting strip flanked either side by full LED 3D Peugeot signature ‘Claw Effect’ lights.

Premium interior details in 2008 SUV include high-quality decorative stitching, 8-colour personalisable LED ambient lighting (available from the GT Line trim) and premium materials such as Alcantara® (available exclusively on the GT trim).

Full-electric versions of both models are available alongside efficient petrol and

Subtle design elements set the e-208 and the e-2008 SUV apart from the combustion-engine versions: a body coloured chequered front grille with gloss black edge trim, a dichroic Lion which changes colour from different angles and an ‘e’ monogram.

David Peel, Managing Director of Peugeot UK, said: “Design is a key part of the DNA and we’re delighted two of our newest models, the all-new 208 and 2008 SUV, have been recognised in this category by an international panel of judges.”

For over 60 years, the Red Dot Award has rewarded innovative design in the ‘Product Design’, ‘Communication Design’ and ‘Design Concept’ categories. Once a year, the products, communication projects, design concepts and prototypes submitted are appraised by an international jury comprising experts from different specialist fields.