The welcome return of the warm weather has led to the local fire services advicing local people to take extra care in and around water.
Mid and West Wales Fire and Rescue Service launched its annual #BeWaterAware campaign which runs through to next Sunday, encouraging local people to enjoy the weather, but to urge caution.
Local tragedies have highlighted the real dangers of swimming and playing in rivers, lakes and reservoirs, and figures show that between 2019 and 2024, 1,602 people in the UK lost their lives in accidental drowning incidents with over half (901) occurring in inland waters.
Alarmingly, half of people of those that sadly drowned had no intention of entering the water, with slips, trips and falls identified as a leading cause.
The data also shows that 82% of accidental drowning fatalities were men, emphasising the need for greater awareness among those most at risk.
Their message is clear that ‘water safety starts on land, and simple choices near water can save lives’.
The campaign also warns against the dangers of cooling off in open water. Many people, particularly those unfamiliar with outdoor swimming, may underestimate hidden risks.
Submerged hazards and consistently low water temperatures mean that cold water shock remains a real danger, even on hot days. This can trigger an involuntary gasp, rapid breathing, panic, and a sudden loss of swimming ability, drastically increasing the risk of drowning.
Gavin Ellis, NFCC Drowning Prevention lead said: “Most people would be shocked to hear the number of lives lost simply because people were spending time in and around water. These deaths are preventable, so we ask everyone to Be Water Aware.
“NFCC works closely with fire services and partners to encourage people to be safe around water and to highlight the risk of accidental drowning. As the weather improves, fire services across the country, alongside colleagues in HM Coastguard and the RNLI, can face huge numbers of calls to help people in trouble in water. By raising awareness now, we hope to reduce the number of incidents, injuries, and fatalities as we move into the summer months
Here are some simple tips to help stay safe in and around water:
Many people don’t expect their time near water to turn into an emergency, so knowing what to do if you or someone else is in trouble in the water is lifesaving advice.
If someone is in trouble in the water, the best way to help is by staying calm, staying on land, and remember Call, Tell, Throw:
If you find yourself in trouble in the water, remember to ‘Float to Live’. Tilt your head back with your ears submerged. Relax and breathe normally. Move your hands to help stay afloat. Spread your arms and legs out. Once your breathing is controlled, call for help or swim to safety.