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Winter tourism campaign launched for the area

Created on 25/11/2021 @ 08:00
Local tourism businesses are pushing for winter visitors as part of a campaign to promote the area.

It follows the impact of the lockdown on tourism operators around Newtown and the wider Mid Wales area.

Mid Wales Tourism Cymru has launched the campaign.

The company has extended an invitation to all MWT Cymru members to participate in its ‘Winter Content Call-Out,’ for an opportunity to feature on the Visit Mid Wales website, in social media and on the Visit Mid Wales blog.
The campaign comes hot on the heels of the Mid Wales Tourism and Hospitality Conference, held at the Metropole Hotel & Spa, Llandrindod Wells on November 9, which urged the Mid Wales tourism industry to grasp the air of staycation positivity engulfing the region to make it one of the UK’s most desirable leisure destinations.
“The industry is bouncing back and this summer has been one of the best, if not the best ever, for a large number of us,” said Rowland Rees-Evans, chairman of MWT Cymru, who organised the conference.
Speaking about the winter campaign, Val Hawkins, chief executive of MWT Cymru, said: “The staycation trend has been a much-needed boost for the industry over the past few months and we would like to see that continue into winter.
“It’s important that people recognise Mid Wales as a year-round destination. We have fantastic member businesses offering accommodation, food and drink, festive experiences and events, and of course Christmas gifts. It’s also a great time to book new year breaks and holidays in Mid Wales.”
MWT Cymru has released guidance on what content they’re looking for, including wintery images, cosy accommodation, warming pubs and winter wildlife spectacles.
Businesses who would like to participate in the campaign should contact MWT Cymru,  or Tel 01654 702653 as soon as possible.
Businesses that have the facility to provide gift vouchers for overnight stays, places to eat, activities, attractions, experiences, are also encouraged to get in touch.
“We’ve had a great response from businesses so far,” said Mrs Hawkins. “The Talyllyn Railway is just one example. During December, they are running their 'Tinsel & Turkey' services where passengers can combine a steam train ride with a full Christmas roast dinner or festive hamper.
“On December 18, they will also be hosting their popular Carol Train, and Sion Corn comes to the railway from December 22-24 for Santa Specials.”