Discover Newtown strategy moves forward

An agency is to be appointed to change the perception of Newtown in order to attract businesses and visitors, as well as local residents into the town.
 
Newtown Town Council will appoint the agency as part of a tender within its plans to increase tourism and economic activity in the town.
 
The Discover Newtown place branding project will develop a strategy for long-term sustainability, according to the council.
 
"Newtown and Llanllwchaiarn Town Council is looking to appoint a specialist place-based branding agency to develop a ‘brand’ for Newtown to change the local and regional perception of Newtown, whilst establishing the town as a community destination for residents, business and visitors alongside supporting the wider economic development and regeneration ambitions," said a report to the town council's economy committee.
 
"The appointed agency will build evidence of what the narrative should be by establishing a brand perception baseline, engaging target audiences on what Newtown is and could be, collating the strengths and considerable assets Newtown has and then drawing on this rich insight to develop and test a unifying authentic, compelling narrative that town partners, residents and businesses can champion and support."
 
It added: "The proposed development of a branding exercise for Newtown has been identified by local partners and businesses to help establish Newtown as a destination for all and which joins all heritage together.
 
"Discussions in recent years have highlighted how local stakeholders talk in different ways about the town, in particular; what it has to offer, what attracts people to the town and how to make the most of opportunities, build resilience and develop capacity for the future."