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Dragons back Newtown man's pet food business

Created on 29/01/2018 @ 14:38
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Could you stand in front of the dragons' ?

That's what a former Newtown man did last night when Dylan Watkins appeared on BBCs Dragons Den to seek funding for his pet food-based business.

Mr Watkins and business partner Louise Macintosh were seen on the programme demonstrating their Poppy's Picnic raw dog food brand to entrepreneurs and business angels Peter Jones, Tej Lalvani, Deborah Meaden, Jenny Campbell and Touker Suleyman.

Setting the scene in the den with grass, flowers, picnic baskets and of course the raw food itself, founder Mr Watkins, who is orginally from Newtown and now lives in Wiltshire, and his business partner Louise took their stand against the formidable dragons.
The star of the show, however, was Miniature Schnauzer Poppy - Dylan's own dog and the inspiration behind the whole brand. 

Poppy quickly won over the hearts of the dragons, easily stealing the limelight from her humans.
Dylan and Louise held their own in the den and managed to secure offers from four out of the five Dragons, with only Peter Jones declaring he was out.
With equal offers on the table - £60k for 15% of the business - from Tej Lalvani, Deborah Meaden, Jenny Campbell and Touker Suleyman, the pet food pair accepted a deal from Deborah, whose dog-loving credentials and clear enthusiasm for their brand shone through.

Dylan and Poppy on BBC Dragons Den (photo courtesy BBC)

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