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Town rally to appear on national TV

Created on 16/12/2016 @ 15:04
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Newtown will be beamed across the UK and further afield after it was confirmed that Channel Four will broadcast the MSA British Rally Championship next season which kicks off in Newtown.

The Mid Wales Stages is the first rally in the championships, with the event based in Newtown on 4 and 5 March.

BRC organisers have confirmed that Channel Four will be the terrestrial broadcaster for the event and the overall championships.

Building upon the successful relaunch of Britain’s premier rallying series in 2016, Channel 4 will show a 30-minute highlights programme on the Saturday morning after each round next season, with a repeat broadcast the following week. The action will also be available to view on Channel 4’s online catch-up service, All 4, shortly afterwards. 
Channel 4’s coverage reached more than 1,000,000 viewers during the 2016 series as World Rally Championship star Elfyn Evans battled his way to title success – 20 years after his father Gwyndaf took the same accolade. Dramatic on-board shots, picturesque aerial footage and heat-of-the-moment interviews are woven into the stage-side action across the gravel and Tarmac tests – captivating rally fans old and new.
“When we set out to revamp the BRC, we identified that free-to-air television coverage was one of the biggest priorities to help establish the credibility of the new championship,” explained BRC Managing Director, Ben Taylor.
“We are delighted that the series has been well received in an encouraging first year and that has enabled us to extend our relationship with Channel 4. We have some exciting plans to develop the programme and build on the strong content that Hayfisher produced in 2016 to ensure that we reach wider audiences.”
“2016 was a fantastic year and to see the BRC come back with such a bang was truly special,” enthused Hayfisher Productions Director, Richard Hay. “Hayfisher Productions is delighted to once again be producing BRC shows for Channel 4. We loved making the programmes and what really struck me was the enthusiasm from my team, the BRC team and all of the crews to make the series great again – it was infectious. Rallying in Britain continues to grow and we look forward to working with everyone again to grow the series further and bring the action to Channel 4 in 2017.”  

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