By the beginning of the twentieth century, the Pryce-Jones Company was by far the largest single employer in Newtown. From the iconic Royal Welsh Warehouse, the Company operated a global mail-order business. But the RWW was more than a business: the RWW Sports and Recreation Society was responsible not only for the popular annual sports day, but also a plethora of sporting clubs, including cricket, cycling and football. In 1914, the RWW football club was at the peak of its success, winning the Montgomeryshire Challenge Cup for the third time since its inception in 1907. The Warehouse Eleven: The team that went to War On Easter Monday 1914, eleven men strolled out on to the Recreation Ground to play a football match which marked the culmination of their season. It was one of the last occasions in which they would play together. Within four months the world was engulfed in war and these eleven men would find themselves in a far more deadly competition. The exhibition is their story.