The Finns like our Monty beer - well, the gluten free one

There's something about our local beer that the Finnish people like. At least that's if you base it on a new deal between a local brewery and a major grocery chain in Finland.

Monty's Brewerry, based at Montgomery, has announced it has won an order to supply S Group in Finland with its gluten free golden ale, Monty's Masquerade.

Russ Honeyman, Commercial Director for Monty’s Brewery, said: “We are extremely pleased with this export order to supply S Group. The initial contact was made back in 2015 after a Welsh Government sponsored trade mission to Finland and Sweden.

"We were introduced to importers and buyers, and from that were contacted by a Finnish importer, over the course of the last year and after a few small orders and samples which we presented to S Group we are now listed in their Prisma Hypermarkets which is a great outcome."

Antti Oksa, the Vice President of S Group Retail Business said “We are excited to have this great Welsh Brewery supplying our 66 Prisma stores in Finland, and to have this quality beer in our beer assortment. We are looking forward to introducing it to the Finnish customers."

Photo: Russ Honeyman with the gluten free beer heading to Finland